Sarah Brown & Associates is not a traditional Market Research Organisation. In fact it is not a research company at all. It is in effect a “Consumer Insights or Research Department For Hire”.
The company acts as the Market Research Department for organisations who do not have their own internal function, for companies who from time to time may need additional seniority in their research department, or for companies who have short term staffing gaps. As such we plan, buy, supervise, control and integrate all marketing research activity on behalf of our clients, ensuring that the most appropriate research is carried out, that consumer insights are aligned to strategy and that budgets are most effectively utilised. Our fees are based solely on time spent on a clients behalf ( no minimums or retainers) and there are no affiliations with any research suppliers with the freedom to select the most appropriate service for a particular problem. No income is earned from the actual execution of research with supplier costs paid directly by the clients without mark up. |
Engaging with Sarah Brown delivers:
Completely objective counsel without any vested interest in the expenditure of research dollars on actual projects. Senior experience and talent that few organisations could attract on a full time basis No fixed overheads – guaranteed flexibility of use Broad and varied outlook in the application of research and insights gained from working within a wide variety of clients, suppliers and situations Efficient use of research dollars Ability to use research strategically and integrate into business strategy Facilitation of workshops by an independent party who has knowledge of consumer insights of client markets therefore delivering more useable workshop output Innovation process development – insight gathering ->idea generation workshop facilitation -> research consultation
Customer Satisfaction tracking (set up through to business change for improvement) Brand positioning development from positioning concept development through to advertising execution (including consumer research) Brand: price equity studies (discrete choice) Sensory evaluation of FMCG product prototypes Advertising evaluation (qualitative and quantitative) Workshop facilitation for strategy execution program development across sales, marketing and PR Market segmentation in category where none existed for client |
Sarah Brown can help your business in:
- Reviewing current research undertaken, assessing information requirements and gaps and planning an integrated market research program for continuing information needs.
- Assistance in problem definition when specific research seems to be required
- Decisions on the necessity of research in each instance with the choice between original research and available secondary source material.
- Conducting desk research as appropriate.
- Writing research briefs, selection of most appropriate research suppliers, evaluation of cost estimates from suppliers and project supervision
- Reviewing current suppliers and improving existing studies or managing the "pitching" process when required
- Assessment of research reporting, implementing of research results and aiding in requests for additional analysis to answer specific strategic issues